{"id":14629,"date":"2022-04-07T16:55:53","date_gmt":"2022-04-07T08:55:53","guid":{"rendered":"https:\/\/www.cehuan.com\/?p=14629"},"modified":"2022-04-08T16:37:39","modified_gmt":"2022-04-08T08:37:39","slug":"%e6%83%b3%e8%a6%81%e7%8e%a9%e8%bd%ac%e6%8a%96%e9%9f%b3%ef%bc%9f%e8%bf%99%e4%ba%9b%e4%b8%93%e4%b8%9a%e6%9c%af%e8%af%ad%e4%bd%a0%e5%bf%85%e9%a1%bb%e8%a6%81%e7%9f%a5%e9%81%93","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/14629.html","title":{"rendered":"\u60f3\u8981\u73a9\u8f6c\u6296\u97f3\uff1f\u8fd9\u4e9b\u4e13\u4e1a\u672f\u8bed\u4f60\u5fc5\u987b\u8981\u77e5\u9053"},"content":{"rendered":"\n<p>\u60f3\u8981\u73a9\u8f6c\u6296\u97f3\uff1f\u8fd9\u4e9b\u4e13\u4e1a\u672f\u8bed\u4f60\u5fc5\u987b\u8981\u77e5\u9053\uff0c\u5c0f\u7f16\u603b\u7ed3\u4e86\u6296\u97f3\u7684\u5e38\u7528\u672f\u8bed\uff0c\u53ef\u8c13\u662f\u6296\u97f3\u8fd0\u8425\u4ece\u4e1a\u8005\u7684\u201c\u65b0\u534e\u5b57\u5178\u201d\uff0c\u5efa\u8bae\u6536\u85cf\uff01<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"415\" src=\"https:\/\/www.cehuan.com\/wp-content\/uploads\/2022\/04\/image-36.png\" alt=\"\" class=\"wp-image-14631\" srcset=\"https:\/\/img.cehuan.com\/2022\/04\/image-36.png 707w, https:\/\/img.cehuan.com\/2022\/04\/image-36-300x176.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/figure><\/div>\n\n\n\n<p><strong>1.\u6296\u97f3\u7b97\u6cd5\u673a\u5236<\/strong><\/p>\n\n\n\n<p>\u6296\u97f3\u7b97\u6cd5\u673a\u5236\u5305\u542b\u6d41\u91cf\u6c60\u63a8\u8350\u3001\u53e0\u52a0\u63a8\u8350\u3001\u65f6\u95f4\u6548\u5e94\u3002<\/p>\n\n\n\n<p><strong>2.\u6296\u97f3\u63a8\u8350\u6d41<\/strong><\/p>\n\n\n\n<p>\u5728\u6296\u97f3\u754c\u9762\u9996\u9875\u4e2d\uff0c\u63a8\u8350\u754c\u9762\u4e0b\u7684\u6240\u6709\u89c6\u9891\u3002<\/p>\n\n\n\n<p><strong>3.\u8d26\u53f7\u6743\u91cd<\/strong><\/p>\n\n\n\n<p>\u8d26\u53f7\u6743\u91cd\u662f\u6296\u97f3\u91cc\u9762\u4e00\u9879\u5185\u5728\u6570\u503c\uff0c\u5f71\u54cd\u7528\u6237\u4f5c\u54c1\u7684\u66dd\u5149\u5ea6\u3002\u6743\u91cd\u9ad8\uff0c\u83b7\u53d6\u9ad8\u6d41\u91cf\uff0c\u5f62\u6210\u5927\u7684\u6d41\u91cf\u6c60\uff0c\u53cd\u4e4b\uff0c\u5f88\u5c11\u88ab\u63a8\u8350\u3002<\/p>\n\n\n\n<p><strong>4.DOU+<\/strong><\/p>\n\n\n\n<p>\u53c8\u79f0\u6296+\uff0c\u662f\u4e3a\u6296\u97f3\u521b\u4f5c\u8005\u63d0\u4f9b\u7684\u89c6\u9891\u52a0\u70ed\u5de5\u5177\uff0c\u5373\u4ed8\u8d39\u7ed9\u64ad\u653e\u91cf\u7684\u5b98\u65b9\u6e20\u9053\uff0c100\u5143=5000\u5de6\u53f3\u64ad\u653e\u91cf\uff0c200\u5143=1\u4e07\u5de6\u53f3\u64ad\u653e\u91cf\u3002<\/p>\n\n\n\n<p><strong>5.\u84ddv\u8ba4\u8bc1<\/strong><\/p>\n\n\n\n<p>\u6296\u97f3\u5b98\u65b9\u5bf9\u4f60\u7684\u5b9e\u540d\u8ba4\u8bc1\uff0c\u53ea\u9488\u5bf9\u4f01\u4e1a\uff0c\u4e2a\u4eba\u65e0\u6cd5\u7533\u8bf7\u3002<\/p>\n\n\n\n<p><strong>6.\u53e0\u52a0\u63a8\u8350<\/strong><\/p>\n\n\n\n<p>\u89c6\u9891\u5728\u7b2c\u4e00\u6b65\u63a8\u8350\u6d41\u91cf\u6c60\u91cc\u88ab\u5224\u5b9a\u4e3a\u4f18\u8d28\u4f5c\u54c1\uff0c\u5219\u540e\u671f\u4f1a\u88ab\u53e0\u52a0\u63a8\u8350\u3002<br>\u4e00\u822c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>\u9996\u6b21\u5206\u53d1\uff1a\u65b0\u89c6\u9891\u90fd\u4f1a\u88ab\u667a\u80fd\u5206\u53d110w\u5de6\u53f3\u7684\u64ad\u653e\u91cf\uff1b<\/p>\n\n\n\n<p>\u4e8c\u6b21\u5206\u53d1\uff1a\u7b26\u5408\u8fdb\u5165\u6d41\u91cf\u6c60\u63a8\u8350\u5ba1\u6838\u6807\u51c6\uff0c\u88ab\u7b97\u6cd5\u5224\u5b9a\u4e3a\u4f18\u8d28\u5185\u5bb9\uff0c\u6296\u97f3\u4f1a\u81ea\u52a8\u52a0\u6743\uff0c\u53e0\u52a0\u63a8\u8350\u5230\u66f4\u5927\u6d41\u91cf\u6c60\u4e2d\uff1b<\/p>\n\n\n\n<p>\u4e09\u6b21\u5206\u53d1\uff1a\u4e8c\u6b21\u5206\u53d1\u518d\u6b21\u53e0\u52a0\uff0c\u7b97\u6cd5\u6839\u636e\u5ba1\u6838\u6807\u51c6\u53e0\u52a0\u63a8\u8350\u5230\u66f4\u5927\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n<p><strong>7.\u5b8c\u64ad\u7387<\/strong><\/p>\n\n\n\n<p>\u5b8c\u64ad\u7387\u662f\u8861\u91cf\u4e00\u4e2a\u89c6\u9891\u8d28\u91cf\u7684\u91cd\u8981\u6307\u6807\u4e4b\u4e00\uff0c\u662f\u89c6\u9891\u88ab\u64ad\u653e\u5b8c\u7684\u6b21\u6570\u5360\u6240\u6709\u64ad\u653e\u91cf\u7684\u6bd4\u4f8b\u3002\u5b8c\u64ad\u7387\u8d8a\u9ad8\uff0c\u5219\u7cfb\u7edf\u8ba4\u5b9a\u8fd9\u4e2a\u89c6\u9891\u8d28\u91cf\u5c31\u8d8a\u597d\uff0c\u7cfb\u7edf\u63a8\u8350\u7684\u6d41\u91cf\u5c31\u8d8a\u591a\u3002<\/p>\n\n\n\n<p><strong>8.\u517b\u53f7<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u5e73\u53f0\u7684\u89c4\u5219\u8981\u6c42\u548c\u504f\u597d\uff0c\u5bf9\u8d26\u53f7\u7684\u7ef4\u62a4\u3002<\/p>\n\n\n\n<p><strong>9.\u6296\u97f3\u77ed\u89c6\u9891\u4fe1\u606f\u6d41<\/strong><\/p>\n\n\n\n<p>\u5e7f\u544a\u5c55\u793a\u5728\u6296\u97f3\u4fe1\u606f\u6d41\u5185\u5bb9\u4e2d\uff0c\u5c55\u73b0\u6837\u5f0f\u539f\u751f\uff0c\u7ad6\u5c4f\u5168\u65b0\u89c6\u89c9\u4f53\u9a8c\uff0c\u8d26\u53f7\u5173\u8054\u5f3a\u805a\u7c89\uff0c\u652f\u6301\u5206\u4eab\u4f20\u64ad\u65b9\u5f0f\u7075\u6d3b\uff0c\u652f\u6301\u591a\u79cd\u5e7f\u544a\u6837\u5f0f\u548c\u6548\u679c\u4f18\u5316\u65b9\u5f0f\u3002\u5206\u4e3a\u539f\u751f\u4fe1\u606f\u6d41\u548c\u5355\u9875\u4fe1\u606f\u6d41\u3002<\/p>\n\n\n\n<p><strong>10.\u9650\u6d41<\/strong><\/p>\n\n\n\n<p>\u9650\u6d41\u5c31\u662f\u6307\u9650\u5236\u4f60\u53d1\u89c6\u9891\u7684\u53ef\u89c1\u8303\u56f4<\/p>\n\n\n\n<p><strong>11.\u964d\u6743<\/strong><\/p>\n\n\n\n<p>\u89e6\u72af\u6296\u97f3\u7ea2\u7ebf\uff1a\u4e00\u3001\u642c\u8fd0\u7c7b\u89c6\u9891\u3002ID\u4e0e\u4e0a\u4f20\u8005ID\u4e0d\u4e00\u81f4\u3001\u660e\u663e\u622a\u53d6\u7684\u5185\u5bb9\u3001\u5f55\u5c4f\u3001\u51fa\u73b0\u5176\u4ed6\u5e73\u53f0\u6c34\u5370\u7684\u89c6\u9891\u3002\u4e8c\u3001\u6d89\u53ca\u4ed6\u4eba\u9690\u79c1\u3001\u5ba3\u626c\u5b97\u6559\u4fe1\u4ef0\u7684\u5185\u5bb9\u53ca\u6b3a\u8bc8\u5185\u5bb9\u3002\u4e09\u3001\u65f6\u957f\u57283\u79d2\u4ee5\u4e0b\u3002\u56db\u3001\u6563\u5e03\u5546\u4e1a\u5e7f\u544a\u3002<\/p>\n\n\n\n<p><strong>12.\u6296\u97f3\u5b57\u5e55<\/strong><\/p>\n\n\n\n<p>\u77ed\u89c6\u9891\u5236\u4f5c\u4e2d\uff0c\u5c24\u5176\u662f\u9488\u5bf9\u6709\u65b9\u8a00\u51fa\u73b0\u7684\u4f5c\u54c1\uff0c\u5b57\u5e55\u627f\u62c5\u65c1\u767d\u89e3\u8bf4\uff0c\u5bf9\u89c6\u9891\u5185\u5bb9\u6709\u8865\u5145\u8bf4\u660e\u4f5c\u7528\u3002\u5b57\u5e55\u6dfb\u52a0\u9700\u9192\u76ee\u7edf\u4e00\u3001\u753b\u9762\u534f\u8c03\u3001\u5207\u52ff\u906e\u76d6\u4eba\u7269\u4e94\u5b98\u548c\u6807\u9898\u3002\u5b57\u5e55\u662f\u533a\u5206\u4e13\u4e1a\u56e2\u961f\u548c\u4e1a\u4f59\u4f5c\u8005\u7684\u6807\u5fd7\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p><strong>13.MCN<\/strong><\/p>\n\n\n\n<p>MCN(Multi-Channel Network)\uff0c\u5373\u7f51\u7ea2\u5b75\u5316\u4e2d\u5fc3\uff0c\u662f\u4e13\u4e1a\u57f9\u517b\u548c\u6276\u6301\u7f51\u7ea2\u8fbe\u4eba\u7684\u7ecf\u7eaa\u516c\u53f8\u6216\u8005\u673a\u6784\u3002<\/p>\n\n\n\n<p><strong>14.\u6296\u97f3\u54c1\u724c\u5e7f\u544a<\/strong><\/p>\n\n\n\n<p>\u5305\u542b\u6296\u97f3\u5f00\u5c4f\u5e7f\u544a\u3001\u4fe1\u606f\u6d41\u5e7f\u544a\u3001\u8d34\u7eb8\u5e7f\u544a\u3001\u97f3\u4e50\u5e93\u5e7f\u544a\u3001\u8fbe\u4eba\u5e7f\u544a\u3002<\/p>\n\n\n\n<p><strong>15.\u6296\u97f3\u5c0f\u5e97<\/strong><\/p>\n\n\n\n<p>\u6296\u97f3\u5c0f\u5e97\u662f\u6296\u97f3\u5356\u8d27\u7684\u4e00\u4e2a\u65b9\u5f0f\uff0c\u548c\u5546\u54c1\u6a71\u7a97\u4e0d\u4e00\u6837\uff0c\u5b83\u662f\u4e00\u4e2a\u5e97\u9762\uff0c\u548c\u6dd8\u5b9d\u7f51\u5e97\u7279\u6027\u540c\u6837\u3002<\/p>\n\n\n\n<p><strong>16.\u6296\u97f3\u6a71\u7a97<\/strong><\/p>\n\n\n\n<p>\u662f\u6296\u97f3\u5e26\u8d27\u7684\u5b98\u65b9\u7248\u672c\uff0c\u7528\u6237\u901a\u8fc7\u6296\u97f3\u89c6\u9891\u63a8\u5e7f\u4ea7\u54c1\uff0c\u53ef\u4ee5\u5f15\u5bfc\u7528\u6237\u70b9\u51fb\u5230\u6dd8\u5b9d\u8d2d\u4e70\u4ea7\u54c1\uff0c\u4ece\u800c\u89c6\u9891\u7684\u7528\u6237\u8d5a\u53d6\u4e2d\u95f4\u7684\u4f63\u91d1\u3002<\/p>\n\n\n\n<p><strong>17.\u4e92\u52a8\u6570\u636e<\/strong><\/p>\n\n\n\n<p>\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\uff08\u8f6c\u53d1\uff09\u3001\u65b0\u589e\u5173\u6ce8\u6570\u3001\u4e3b\u9875\u8bbf\u95ee\u91cf\uff0c\u67e5\u770b\u76f8\u5173\u97f3\u4e50\u3001\u70b9\u51fb\u8bdd\u9898\u3002<\/p>\n\n\n\n<p><strong>18.\u6296\u97f3\u661f\u56fe\u8ba1\u5212<\/strong><\/p>\n\n\n\n<p>\u6296\u97f3\u7684\u8425\u9500\u63a8\u5e7f\u4efb\u52a1\u63a5\u5355\u5e73\u53f0\uff0c\u7c7b\u4f3c\u4e8e\u5fae\u535a\u548c\u6dd8\u5b9d\u7684\u5fae\u4efb\u52a1\u3001\u5feb\u624b\u7684\u5feb\u63a5\u5355\u529f\u80fd\uff0c\u5e7f\u544a\u4e3b\u5982\u679c\u8981\u901a\u8fc7\u8fbe\u4eba\u6295\u653e\u5e7f\u544a\uff0c\u5fc5\u987b\u5728\u661f\u56fe\u4e0a\u63a5\u5355\u3001\u4ea4\u6613\uff0c\u661f\u56fe\u76f8\u5e94\u4ece\u4e2d\u62bd\u6210\u3002<\/p>\n\n\n\n<p><strong>19.\u6d41\u91cf\u5165\u53e3<\/strong><\/p>\n\n\n\n<p>\u5373\u5728\u6296\u97f3\u53d1\u5e03\u7684\u89c6\u9891\u88ab\u64ad\u653e\u66dd\u5149\u7684\u516d\u5927\u6d41\u91cf\u5165\u53e3\u3002<\/p>\n\n\n\n<p><strong>20.\u5e26\u8d27\u5b9e\u65f6\u70ed\u64ad\u699c<\/strong><\/p>\n\n\n\n<p>\u53ca\u65f6\u89c2\u770b\u5e26\u8d27\u73b0\u573a\uff0c\u53c2\u8003\u6b63\u5728\u8d77\u91cf\u7684\u76f4\u64ad\u95f4\u4e2d\u4e3b\u64ad\u7684\u9500\u552e\u6280\u5de7\u3002<\/p>\n\n\n\n<p><strong>21.\u6296\u97f3\u6311\u6218\u8d5b<\/strong><\/p>\n\n\n\n<p>\u4f9d\u6258\u4e8e\u6296\u97f3\u6311\u6218\u8d5b\u5f62\u5f0f\uff0c\u5b9e\u73b0\u54c1\u724c\u63a8\u5e7f\u8bc9\u6c42\uff0c\u8fdb\u884c\u5c55\u793a\uff0c\u8425\u9500\u65b9\u5f0f\u65b0\u9896\uff0c\u5168\u65b0\u73a9\u6cd5+\u5168\u65b0\u8d44\u6e90\uff0c\u5438\u5f15\u7528\u6237\u4e3b\u52a8\u53c2\u4e0e\uff0c\u5b8c\u6210\u54c1\u724c\u66dd\u5149\u3002<\/p>\n\n\n\n<p><strong>22.\u8d26\u53f7\u6743\u7ea7\u53ca\u964d\u6743<\/strong><\/p>\n\n\n\n<p>\u6296\u97f3\u7ed9\u5e10\u53f7\u7684\u6743\u91cd\u6709 4 \u4e2a\u7b49\u7ea7\uff0c\u4ece 0 \u5230 3\uff0c0\u6700\u4f4e\uff0c3\u6700\u9ad8\u3002\u8d26\u53f7\u6743\u91cd\u4e0e\u7528\u6237\u77ed\u89c6\u9891\u4f5c\u54c1\u4f18\u8d28\u7a0b\u5ea6\u76f8\u5173\uff0c\u4f1a\u5f71\u54cd\u7528\u6237\u4f5c\u54c1\u7684\u63a8\u8350\u91cf\u548c\u66dd\u5149\u5ea6\u3002<\/p>\n\n\n\n<p><strong>23.\u76f4\u64ad\u95f4UV\/PV<\/strong><\/p>\n\n\n\n<p>UV\uff1a\u76f4\u64ad\u95f4\u8bbf\u95ee\u4eba\u6570\u3002PV:\u76f4\u64ad\u95f4\u8bbf\u95ee\u6b21\u6570\u3002<\/p>\n\n\n\n<p><strong>24.BGM<\/strong><\/p>\n\n\n\n<p>BGM\uff08Background music\uff09\uff0c\u80cc\u666f\u97f3\u4e50\u3002<\/p>\n\n\n\n<p><strong>25.CPC<\/strong><\/p>\n\n\n\n<p>\u6296\u97f3\u5e7f\u544a\uff1aCPC\uff08Cost Per Click\uff09\uff0c\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u5373\u70b9\u51fb\u5355\u4ef7\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"358\" src=\"https:\/\/www.cehuan.com\/wp-content\/uploads\/2022\/04\/image-37.png\" alt=\"\" class=\"wp-image-14632\" srcset=\"https:\/\/img.cehuan.com\/2022\/04\/image-37.png 360w, https:\/\/img.cehuan.com\/2022\/04\/image-37-300x298.png 300w, https:\/\/img.cehuan.com\/2022\/04\/image-37-150x150.png 150w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/figure><\/div>\n\n\n\n<p><strong>26\u3001CPM<\/strong><\/p>\n\n\n\n<p>CPM\uff08Cost Per Mile\u6216\u8005Cost Per Thousand Impression\uff09\uff0c\u5343\u4eba\u6210\u672c\u4e5f\u79f0\u5343\u6b21\u5c55\u793a\u8d39\u7528\u3002\u5373\u5e7f\u544a\u5c55\u793a\u4e00\u5343\u6b21\u9700\u8981\u652f\u4ed8\u7684\u8d39\u7528\u3002CPM\u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p><strong>27\u3001oCPM<\/strong><\/p>\n\n\n\n<p>oCPM(Optimized Cost Per 1000 Impressions)\uff0c\u4f18\u5316\u540e\u7684CPM\u3002<\/p>\n\n\n\n<p>oCPM\u5b9e\u9645\u4e0a\u76f8\u5f53\u4e8e\u4e00\u4e2a\u865a\u62df\u7684\u8fd0\u8425\u6295\u653e\u4e13\u5458\uff0c\u591a\u7ef4\u5ea6\u3001\u5b9e\u65f6\u53cd\u9988\u5386\u53f2\u79ef\u7d2f\u7684\u6d77\u91cf\u6570\u636e\uff0c\u80fd\u591f\u9488\u5bf9\u5e7f\u544a\u7684\u6210\u672c\u76ee\u6807\u548c\u5b9e\u65f6\u6295\u653e\u6548\u679c\uff0c\u8fdb\u884c\u5feb\u901f\u8ba1\u7b97\u548c\u8c03\u6574\uff0c\u7ed9\u51fa\u4e00\u4e2a\u76f8\u5bf9\u6700\u4f18\u7684\u51fa\u4ef7\u3002<\/p>\n\n\n\n<p><strong>28\u3001RPM<\/strong><\/p>\n\n\n\n<p>RPM\uff08Revenue Per Mille \uff09\u5343\u6b21\u5c55\u793a\u6536\u5165\uff0c\u548cCPM\u7c7b\u4f3c\uff0cRPM\u662f\u9488\u5bf9\u5e7f\u544a\u5c55\u793a\u5546\uff08\u6bd4\u5982Adsense\u5546\u6237\uff09\u800c\u8a00\u7684\u3002<\/p>\n\n\n\n<p><strong>29\u3001CPT<\/strong><\/p>\n\n\n\n<p>CPT(Cost Per Time)\uff0c \u6bcf\u65f6\u95f4\u6bb5\u6210\u672c\uff0c\u4ee5\u65f6\u95f4\u6765\u8ba1\u8d39\u7684\u5e7f\u544a\u3002\u56fd\u5185\u5f88\u591a\u7684\u7f51\u7ad9\u90fd\u662f\u6309\u7167\u201c\u4e00\u4e2a\u661f\u671f\u591a\u5c11\u94b1\u201d\u8fd9\u79cd\u56fa\u5b9a\u6536\u8d39\u6a21\u5f0f\u6765\u6536\u8d39\u3002<\/p>\n\n\n\n<p><strong>30\u3001CTR<\/strong><\/p>\n\n\n\n<p>CTR(Click-through Rate)\uff0c\u70b9\u51fb\u6b21\u6570\u5360\u5c55\u793a\u6b21\u6570\u7684\u767e\u5206\u6bd4\u3002\u70b9\u51fb\u7387\u662f\u6307\u7528\u6237\u70b9\u51fb\u7f51\u9875\u5e7f\u544a\u4e0e\u67e5\u770b\u5e7f\u544a\u7684\u8bbf\u95ee\u8005\u603b\u6570\u76f8\u6bd4\u7684\u6b21\u6570\u3002\u5e7f\u544a\u5546\u4f7f\u7528\u70b9\u51fb\u7387\u6765\u8861\u91cf\u5bf9\u5e7f\u544a\u7684\u5174\u8da3\u3002<\/p>\n\n\n\n<p><strong>31\u3001CVR<\/strong><\/p>\n\n\n\n<p>CVR (Click Value Rate)\uff0c\u8f6c\u5316\u7387\uff0c\u8861\u91cfCPA\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<p><strong>32\u3001DAU<\/strong><\/p>\n\n\n\n<p>DAU\uff08Daily Active User\uff09\uff0c\u65e5\u6d3b\u7528\u6237\u3002<\/p>\n\n\n\n<p><strong>33\u3001DMP<\/strong><\/p>\n\n\n\n<p>DMP\uff08Data-Management Platform\uff09\uff0c\u6570\u636e\u7ba1\u7406\u5e73\u53f0\u3002\u662f\u628a\u5206\u6563\u7684\u7b2c\u4e00\u3001\u7b2c\u4e09\u65b9\u6570\u636e\u8fdb\u884c\u6574\u5408\u7eb3\u5165\u7edf\u4e00\u7684\u6280\u672f\u5e73\u53f0\uff0c\u5e76\u5bf9\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u6807\u51c6\u5316\u548c\u7ec6\u5206\uff0c\u8ba9\u7528\u6237\u53ef\u4ee5\u628a\u8fd9\u4e9b\u7ec6\u5206\u7ed3\u679c\u63a8\u5411\u73b0\u6709\u7684\u4e92\u52a8\u8425\u9500\u73af\u5883\u91cc\u3002<\/p>\n\n\n\n<p><strong>34\u3001\u6296\u97f3\u6a71\u7a97<\/strong><\/p>\n\n\n\n<p>\u662f\u6296\u97f3\u5e26\u8d27\u7684\u5b98\u65b9\u7248\u672c\uff0c\u7528\u6237\u901a\u8fc7\u6296\u97f3\u89c6\u9891\u63a8\u5e7f\u4ea7\u54c1\uff0c\u53ef\u4ee5\u5f15\u5bfc\u7528\u6237\u70b9\u51fb\u5230\u6dd8\u5b9d\u8d2d\u4e70\u4ea7\u54c1\uff0c\u4ece\u800c\u89c6\u9891\u7684\u7528\u6237\u8d5a\u53d6\u4e2d\u95f4\u7684\u4f63\u91d1\u3002<\/p>\n\n\n\n<p><strong>35\u3001GMV<\/strong><\/p>\n\n\n\n<p>GMV\uff08Gross Merchandise Volume\uff09\uff0c\u6307\u6807\u901a\u5e38\u79f0\u4e3a\u7f51\u7ad9\u6210\u4ea4\u91d1\u989d\u3002\u5c5e\u4e8e\u7535\u5546\u5e73\u53f0\u4f01\u4e1a\u6210\u4ea4\u7c7b\u6307\u6807\uff0c\u4e3b\u8981\u6307\u62cd\u4e0b\u8ba2\u5355\u7684\u603b\u91d1\u989d\uff0c\u5305\u542b\u4ed8\u6b3e\u548c\u672a\u4ed8\u6b3e\u4e24\u90e8\u5206\u3002\u4e00\u822c\u6765\u8bb2\uff0cGMV=\u603b\u6210\u4ea4\u91cf\u3002<\/p>\n\n\n\n<p><strong>36\u30015\u7ea7\u9636\u68af\u6307\u6807<\/strong><\/p>\n\n\n\n<p>\u5206\u522b\u662f\u5b8c\u64ad\u7387\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u548c\u5173\u6ce8\u6bd4\u3002\u5b8c\u64ad\u7387\u9ad8\u53ef\u4ee5\u88ab\u63a8\u8350\u5230\u66f4\u5927\u7684\u6d41\u91cf\u6c60\uff1b\u70b9\u8d5e\u3001\u8bc4\u8bba\u548c\u8f6c\u53d1\u7387\u9ad8\u7684\u8981\u4e48\u662f\u7528\u6237\u66f4\u7cbe\u51c6\u3001\u8981\u4e48\u662f\u8bdd\u9898\u6709\u4e89\u8bae\u6027\uff1b\u5173\u6ce8\u6bd4\u9ad8\u7684\u8d26\u53f7\u5177\u6709\u53d8\u6210\u5927\u53f7\u7684\u6f5c\u8d28\u3002<\/p>\n\n\n\n<p><strong>37\u3001UGC<\/strong><\/p>\n\n\n\n<p>\u4e92\u8054\u7f51\u672f\u8bed\uff0c\u5168\u79f0\u4e3aUser Generated Content\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u751f\u6210\u5185\u5bb9\uff0c\u5373\u7528\u6237\u539f\u521b\u5185\u5bb9\u3002\u7528\u6237\u5c06\u81ea\u5df1\u539f\u521b\u7684\u5185\u5bb9\u901a\u8fc7\u4e92\u8054\u7f51\u5e73\u53f0\u8fdb\u884c\u5c55\u793a\u6216\u8005\u63d0\u4f9b\u7ed9\u5176\u4ed6\u7528\u6237\u3002<\/p>\n\n\n\n<p><strong>38\u3001PGC<\/strong><\/p>\n\n\n\n<p>PGC\uff08Professionally-generated Content\uff09\uff0c\u4e13\u4e1a\u751f\u4ea7\u5185\u5bb9\u3002<\/p>\n\n\n\n<p><strong>39\u3001PUGC<\/strong><\/p>\n\n\n\n<p>PUGC\uff08Professional User Generated Content\uff09\uff0c\u5373\u201c\u4e13\u4e1a\u7528\u6237\u751f\u4ea7\u5185\u5bb9\u201d\u6216\u201c\u4e13\u5bb6\u751f\u4ea7\u5185\u5bb9\u201d\u3002<\/p>\n\n\n\n<p><strong>40\u3001KOL<\/strong><\/p>\n\n\n\n<p>KOL(Key Opinion Leader)\uff0c\u5173\u952e\u610f\u89c1\u9886\u8896\u3002\u5728\u6296\u97f3\u91cc\u7279\u6307\u67d0\u4e00\u9886\u57df\u7684\u5934\u90e8\u7ea2\u4eba\u3002<\/p>\n\n\n\n<p><strong>41\u3001IP<\/strong><\/p>\n\n\n\n<p>\u4e92\u8054\u7f51\u65f6\u4ee3\u79f0\u534f\u8bae\u5730\u5740\uff0c\u73b0\u4eca\u5347\u534e\u4e3a\u4e00\u79cd\u4e2a\u4eba\u6807\u7b7e\u5316\u7684\u7b26\u53f7\u3002\u6253\u9020\u4e2a\u4ebaIP\u4e5f\u53ef\u4ee5\u79f0\u6253\u9020\u4e2a\u4eba\u54c1\u724c\u3002<\/p>\n\n\n\n<p><strong>42\u3001ROI<\/strong><\/p>\n\n\n\n<p>\u82f1\u8bedreturn on investment\u7684\u7f29\u5199\uff0c\u6307\u6295\u8d44\u56de\u62a5\u7387\uff0c\u76f4\u64ad\u95f4ROI\u7684\u8ba1\u7b97\u65b9\u6cd5\u662fROI=\u9500\u552e\u989d\/\u5751\u4f4d\u8d39\u3002\u6bd4\u5982\uff0c\u5751\u4f4d\u8d392\u4e07\uff0cROI\u4fdd1:2\uff0c\u4e5f\u5c31\u662f\u8bf4\u4ea7\u54c1\u9500\u552e\u989d\u4fdd4\u4e07\u3002<\/p>\n\n\n\n<p><strong>43\u3001\u97f3\u6d6a<\/strong><\/p>\n\n\n\n<p>\u97f3\u6d6a\u662f\u6296\u97f3\u7684\u8d27\u5e01\uff0c\u7b49\u503c\u4e8e\u6296\u5e01 10\u97f3\u6d6a=10\u6296\u5e01=1\u5757RMB<\/p>\n\n\n\n<p><strong>44\u3001\u5c0f\u65f6\u699c<\/strong><\/p>\n\n\n\n<p>\u6bcf\u5c0f\u65f6\u66f4\u65b0\uff0c\u51b7\u95e8\u65f6\u6bb5\uff0c5-10\u4e07\u53ef\u4ee5\u8fdb\u5165\u524d10\u3002\u70ed\u95e8\u65f6\u6bb5100\u4e07\u97f3\u6d6a\u8d77\u6b65\u3002\u8fdb\u5165\u524d10\u53ef\u4ee5\u88ab\u5b98\u65b9\u63a8\u8350\u8fdb\u5165\u76f4\u64ad\u5e7f\u573a\u3002<\/p>\n\n\n\n<p><strong>45\u3001\u76f4\u64ad\u5e7f\u573a<\/strong><\/p>\n\n\n\n<p>\u7406\u8bba\u4e0a\u53ef\u4ee5\u770b\u5230\u6240\u6709\u4e3b\u64ad\u76f4\u64ad\u95f4\u5c01\u9762\u7684\u7cfb\u7edf\u5c55\u793a\u9875\u9762\uff0c\u662f\u6296\u97f3app\u76f4\u64ad\u677f\u5757\u7684\u4e3b\u9875\u9762<\/p>\n\n\n\n<p>4<strong>6\u3001\u5751\u4f4d\u8d39<\/strong><\/p>\n\n\n\n<p>\u76f4\u64ad\u95f4\u5546\u54c1\u7684\u56fa\u5b9a\u94fe\u63a5\u8d39\u7528\u3002\u76ee\u524d\u5927\u591a\u6570\u7535\u5546\u4e3b\u64ad\u90fd\u4f1a\u5411\u5546\u5bb6\u6536\u53d6\u5751\u4f4d\u8d39\u3002\u4e00\u822c\u5373\u4fbf\u662f\u540c\u4e2a\u4e3b\u64ad\u7684\u540c\u573a\u76f4\u64ad\uff0c\u5546\u54c1\u5751\u4f4d\u8d39\u4e5f\u4f1a\u4e0d\u4e00\u6837\uff0c\u5751\u4f4d\u8d39\u7684\u53d8\u91cf\u5305\u62ec\u5546\u54c1\u54c1\u7c7b\u548c\u5546\u54c1\u76f4\u64ad\u987a\u5e8f\u3002<\/p>\n\n\n\n<p><strong>47\u3001\u4f63\u91d1<\/strong><\/p>\n\n\n\n<p>\u7535\u5546\u4e3b\u64ad\u6309\u7167\u76f4\u64ad\u95f4\u4ea7\u54c1\u9500\u91cf\uff0c\u5411\u5546\u5bb6\u6536\u53d6\u4e00\u5b9a\u6bd4\u4f8b\u7684\u4f63\u91d1\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\u9500\u552e\u63d0\u6210\u3002<\/p>\n\n\n\n<p><strong>48\u3001\u5b9a\u5411\u4f63\u91d1<\/strong><\/p>\n\n\n\n<p>\u5728\u6dd8\u5b9d\u8054\u76df\u91cc\uff0c\u5546\u5bb6\u53ef\u4ee5\u53ea\u9488\u5bf9\u5355\u4e2a\u4e3b\u64ad\u7684pid\uff08pid\u6307\u5bf9\u5e94\u6bcf\u4e2a\u8d26\u6237\u7684\u4ee3\u7801\uff0c\u7528\u4e8e\u8bc6\u522b\u4e0d\u540c\u7684\u6dd8\u5b9d\u5ba2\uff09\uff0c\u8bbe\u7f6e\u4f63\u91d1\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<p><strong>49\u3001\u76f4\u64ad\u9500\u552e<\/strong><\/p>\n\n\n\n<p>\u5206\u6790\u7c89\u4e1d\u6d88\u8d39\u80fd\u529b\uff0c\u7c89\u4e1d\u753b\u50cf\u548c\u6d88\u8d39\u80fd\u529b\u51b3\u5b9a\u9009\u54c1\uff0c\u9500\u552e\u989d\u80fd\u4f53\u73b0\u51fa\u7c89\u4e1d\u7fa4\u4f53\u7684\u6d88\u8d39\u6c34\u5e73\u3002<\/p>\n\n\n\n<p><strong>50\u3001\u5ba2\u5355\u4ef7<\/strong><\/p>\n\n\n\n<p>\u5e73\u5747\u6bcf\u4e2a\u987e\u5ba2\u7684\u6210\u4ea4\u989d\uff0c\u8ba1\u7b97\u65b9\u6cd5\u662f\u5ba2\u5355\u4ef7=GMV\/\u76f4\u64ad\u95f4\u6709\u6d88\u8d39\u7684\u987e\u5ba2\u603b\u6570\u3002<\/p>\n\n\n\n<p><strong>51\u3001\u6e17\u900f\u7387<\/strong><\/p>\n\n\n\n<p>\u6709\u7684\u5546\u5bb6\u4f1a\u6bd4\u8f83\u5728\u4e4e\u76f4\u64ad\u95f4\u6e17\u900f\u7387\uff0c\u8ba1\u7b97\u65b9\u6cd5\u662f\u76f4\u64ad\u6e17\u900f\u7387=\u76f4\u64ad\u4ea7\u51fa\u7684\u9500\u552e\u989d\u5f53\u5929\u603b\u9500\u552e\u989d\u3002<\/p>\n\n\n\n<p><strong>52\u3001\u7c89\u4e1d\u56e2<\/strong><\/p>\n\n\n\n<p>\u53ef\u4ee5\u81ea\u5df1\u5b9a\u4e49\u81ea\u5df1\u7684\u7c89\u4e1d\u56e2\u540d\u79f0 \u662f\u76f4\u64ad\u4e2d\u4f4d\u4e8e\u5de6\u4e0a\u89d2\u5934\u50cf\u4e0b\u65b9\u9ec4\u8272\u7684\u6807\u8bc6 \u52a0\u5165\u7c89\u4e1d\u56e2\u73b0 \u5728\u53ea\u9700\u89811\u6bdb\u94b1\u4e86\u52a0\u5165\u7c89\u4e1d\u56e2\u540e\u7528\u6237\u540d\u5b57\u524d\u65b9\u4f1a\u5e26\u6709\u4f60\u7684\u7c89\u4e1d\u56e2\u6807\u7b7e\uff0c\u5e76\u4e14\u53ef\u4ee5\u7d2f\u79ef\u4eb2\u5bc6\u5ea6\u63d0\u5347\u7b49\u7ea7\u3002<\/p>\n\n\n\n<p><strong>53\u3001\u7528\u6237\u6807\u7b7e<\/strong><\/p>\n\n\n\n<p>\u4e00\u4e2a\u7528\u6237\u6ce8\u518c\u65b0\u8d26\u53f7\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5206\u53d120\u4e2a\u89c6\u9891\uff0c\u901a\u8fc7\u7528\u6237\u5728\u8fd920\u4e2a\u89c6\u9891\u7684\u505c\u7559\u65f6\u95f4\u3001\u64ad\u653e\u6b21\u6570\u3001\u70b9\u8d5e\u3001\u7559\u8a00\u3001\u5173\u6ce8\u7b49\u4fe1\u606f\uff0c\u7cfb\u7edf\u5c31\u80fd\u5f88\u5feb\u5224\u65ad\u51fa\u7528\u6237\u5c5e\u6027\uff0c\u5b9a\u4e49\u7528\u6237\u6807\u7b7e\u3002<\/p>\n\n\n\n<p><strong>54\u3001\u8d26\u53f7\u6807\u7b7e<\/strong><\/p>\n\n\n\n<p>\u6296\u97f3\u7b97\u6cd5\u6839\u636e\u89c6\u9891\u7684\u5185\u5bb9\u7b5b\u9009\u5f52\u7c7b\uff0c\u63a8\u9001\u7ed9\u5bf9\u6b64\u5185\u5bb9\u611f\u5174\u8da3\u7684\u7528\u6237\u3002\u6807\u7b7e\u660e\u786e\uff0c\u89c6\u9891\u53d1\u5e03\u540e\u5f88\u5feb\u4f1a\u88ab\u76ee\u6807\u7528\u6237\u770b\u5230\u3002\u6807\u7b7e\u4e0d\u660e\u786e\uff0c\u7cfb\u7edf\u7b97\u6cd5\u65e0\u6cd5\u5f97\u77e5\u63a8\u8350\u67d0\u79cd\u7c7b\u578b\u7528\u6237\uff0c\u5219\u89c6\u9891\u4e0d\u88ab\u63a8\u8350\u3002<\/p>\n\n\n\n<p><strong>55\u3001\u9ad8\u7ea7\u5c01\u9762<\/strong><br>\u9ad8\u7ea7\u5c01\u9762\u5236\u4f5c\u65b9\u6cd5\uff1a1\u3001\u5c01\u9762\u9009\u7528PNG\u683c\u5f0f\uff0c\u5b57\u6570\u63a7\u5236\u5728\u5341\u4e8c\u4e2a\u5b57\u4ee5\u5185\uff1b2\u3001\u9694\u4e00\u6bb5\u65f6\u95f4\u8981\u6362\u5c01\u9762\uff0c\u4f46\u662f\u98ce\u683c\u8981\u4e00\u81f4\uff1b3\u3001\u63d2\u5165\u5c01\u9762\u65f6\uff0c\u753b\u9762\u505a\u5b9a\u5e27\u5904\u7406\uff0c\u505c\u7559\u81f3\u5c11\u4e00\u79d2\u3002<\/p>\n\n\n\n<p><strong>56\u3001\u9ad8\u7ea7\u753b\u9762<\/strong><br>\u624b\u673a\u62cd\u89c6\u9891\u6709\u6a2a\u5c4f\u7ad6\u5c4f\u4e24\u79cd\uff0c\u6a2a\u5c4f\u753b\u976216\uff1a9\uff0c\u80fd\u4ea7\u751f\u70ab\u9177\u7684\u4e13\u573a\u548c\u7279\u6548\uff0c\u591a\u7528\u4e8evlog\u3002\u7ad6\u5c4f9\uff1a16\uff0c\u89c2\u770b\u7684\u6c89\u6d78\u611f\u548c\u6109\u60a6\u611f\u66f4\u597d\uff0c\u6240\u4ee5\u7edd\u5927\u591a\u6570\u7684\u6296\u97f3\u4f5c\u54c1\u90fd\u91c7\u7528\u7ad6\u5c4f\u62cd\u6444\u3002eg\uff1a\u53e4\u98ce\u9898\u6750\uff1a\u5e38\u7528\u53cc\u5c4f\u548c\u4e09\u5c4f\u753b\u9762\u80fd\u5c55\u793a\u5c40\u90e8\u7ec6\u8282\uff1b\u6280\u80fd\u8d26\u53f7\uff1a\u4e0a\u4e0b\u5206\u5c4f\u62cd\u6444\u5bf9\u6bd4\u53c2\u7167\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60f3\u8981\u73a9\u8f6c\u6296\u97f3\uff1f\u8fd9\u4e9b\u4e13\u4e1a\u672f\u8bed\u4f60\u5fc5\u987b\u8981\u77e5\u9053\uff0c\u5c0f\u7f16\u603b\u7ed3\u4e86\u6296\u97f3\u7684\u5e38\u7528\u672f\u8bed\uff0c\u53ef\u8c13\u662f\u6296\u97f3\u8fd0\u8425\u4ece\u4e1a\u8005\u7684\u201c\u65b0\u534e\u5b57\u5178\u201d\uff0c\u5efa\u8bae\u6536\u85cf\uff01 1.\u6296\u97f3\u7b97\u6cd5\u673a\u5236 \u6296\u97f3\u7b97\u6cd5\u673a\u5236\u5305\u542b\u6d41\u91cf\u6c60\u63a8\u8350\u3001\u53e0\u52a0\u63a8\u8350\u3001\u65f6\u95f4\u6548\u5e94\u3002 2.\u6296\u97f3\u63a8\u8350\u6d41 \u5728\u6296\u97f3\u754c\u9762\u9996\u9875\u4e2d\uff0c\u63a8\u8350\u754c\u9762\u4e0b\u7684\u6240\u6709\u89c6\u9891\u3002 &#8230;<\/p>\n","protected":false},"author":992,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1213],"topic":[],"_links":{"self":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/14629"}],"collection":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/users\/992"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/comments?post=14629"}],"version-history":[{"count":1,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/14629\/revisions"}],"predecessor-version":[{"id":14637,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/14629\/revisions\/14637"}],"wp:attachment":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/media?parent=14629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/categories?post=14629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/tags?post=14629"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/topic?post=14629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}